How to Care for Sports Sunglasses: A Retailer’s Guide for Long-Lasting Performance

High-performance sports sunglasses are an essential investment for athletes and active individuals. But to maintain their clarity, durability, and protective features, proper care and maintenance are crucial.

For retailers selling premium sports eyewear, educating customers on how to clean, store, and handle their sunglasses properly can enhance customer satisfaction and reduce product returns.

In this guide, we cover expert-recommended care tips to ensure sports sunglasses stay in top condition—so your customers can enjoy them for years to come.

1. Cleaning Sports Sunglasses: The Right Way

Sports sunglasses endure sweat, dirt, and exposure to outdoor elements. A proper cleaning routine prevents lens scratches, maintains coating effectiveness, and ensures clear vision.

What to Use:

Microfiber cloth – Designed to gently remove dust and smudges without scratching.
Lens cleaning solution – Formulated to clean lenses without damaging anti-reflective or polarized coatings.

What to Avoid:

Paper towels, tissues, or rough fabrics – These can scratch lenses.
Household glass cleaners – Many contain ammonia, which damages lens coatings.
Wiping lenses while dry – Always rinse off dust first to prevent micro-abrasions.

Step-by-Step Cleaning Guide:

Rinse with lukewarm water – This removes surface dust before wiping.
Apply lens cleaner or mild soap – Use a small amount of alcohol-free solution.
Gently wipe with a microfiber cloth – Avoid pressing too hard on the lenses.
Let air dry or use a clean, dry microfiber cloth – No rubbing or scrubbing.

2. Storing Sunglasses: Protection Off the Field

When not in use, improper storage can lead to scratches, bent frames, and coating damage. Here’s how to ensure longevity:

Use a Hard Case

  • A rigid sunglasses case prevents breakage when stored in a gym bag, backpack, or pocket.
  • Soft pouches work for short-term storage but offer limited protection.

Keep Away from Extreme Heat

  • Leaving sunglasses in a hot car or direct sunlight can cause frame warping and lens coating deterioration.
  • Avoid storing near heaters, car dashboards, or other heat sources.

Store in a Clean, Dry Place

  • Avoid humid environments like bathrooms, as moisture can affect lenses and frame materials.
  • Place glasses in their case with the lenses facing upward to prevent scratches.

3. Handling Tips: Maximizing Durability

Athletes and active individuals put their sunglasses through rigorous use. Proper handling minimizes wear and tear, keeping them in peak condition.

Put Them On & Take Them Off Correctly

  • Use both hands to prevent frame distortion over time.
  • Avoid placing sunglasses on top of the head, as this loosens the temple arms.

Avoid Touching Lenses

  • Fingerprints and oils degrade lens coatings over time.
  • Handle sunglasses by the frame to maintain lens clarity.

Secure Them During Activity

  • Adjustable nose pads and temple grips help keep sunglasses in place.
  • For extreme sports, a retainer strap prevents loss during movement.

4. Extending the Life of Lens Coatings

High-performance sunglasses feature polarized, anti-reflective, and hydrophobic coatings to enhance clarity and protection. Proper care extends their lifespan.

Protect from Sun Damage

  • UV exposure gradually weakens lens coatings, reducing their effectiveness.
  • Always store sunglasses in a closed case when not in use.

Use Hydrophobic & Anti-Fog Sprays

  • These treatments repel water, sweat, and fog, ensuring clear vision.
  • Regular application prolongs lens coating durability.

Avoid Saltwater & Chlorine Damage

  • After exposure to ocean water or swimming pools, rinse sunglasses immediately.
  • Salt and chlorine can deteriorate coatings and corrode frame materials.

Proper care extends the life of sports sunglasses, ensuring they maintain clarity, comfort, and performance. By educating customers on cleaning, storing, and handling, retailers can provide exceptional value and enhance customer satisfaction.